This is a sample report from a fictional page, not a live test. Run your own free swarm from the homepage.
https://example-startup.com
Tested Aug 20, 2026 ยท founders 100 personas
Swarm Score
42
Leaky

Score 42, Leaky. Pricing is the widest hole: 20 of 61 who reached it never continued, and 44% skimmed past the numbers entirely. Fixing pricing clarity alone could recover a fifth of this swarm.

Hex Funnel

Where 100 personas survived or dropped, section by section.

Hero: 100 entered, 14 dropped (14%)Hero100-14Features: 86 entered, 12 dropped (14%)Features86-12Social proof: 74 entered, 13 dropped (18%)Social proof74-13Pricing: 61 entered, 20 dropped (33%)Pricing61-20FAQ: 41 entered, 4 dropped (10%)FAQ41-4Final CTA: 37 entered, 0 dropped (0%)Final CTA37Verdictsyes 18maybe 31no 51
alive personadropped personawould click CTA
Hex Funnel data
SectionAliveDroppedDrop percent
Hero1001414%
Features861214%
Social proof741318%
Pricing612033%
FAQ41410%
Final CTA3700%

Top objections

1. Unclear pricing

"I still do not know what this costs."

Priya, 34, comparing options

"Is this per seat or flat, the page does not say."

Daniel, 29, early research

2. Vague call to action

"Send the swarm at what, exactly. Tell me what happens next."

Marcus, 41, ready to buy

3. Generic social proof

"Anyone can put five logos on a page. Show me a number."

Lena, 27, just browsing

Attention map

Hero
60 / 30 / 10
Features
44 / 44 / 12
Social proof
38 / 43 / 19
Pricing
23 / 33 / 44
FAQ
44 / 37 / 19
Final CTA
54 / 32 / 14
readskimskip
Comparing optionsn=4129% done5y / 12m / 24n
Ready to buyn=3352% done10y / 13m / 10n
Just browsingn=2615% done3y / 6m / 17n
Desktopn=6441% done13y / 20m / 31n
Mobilen=3628% done5y / 11m / 20n
Price sensitiven=2218% done2y / 6m / 14n
Compares competitorsn=1833% done4y / 5m / 9n

Fix list

01
PricingState the price band in the Pricing section itself, before the FAQ.
20 of 61 personas who reached Pricing never continued, and 44% skimmed past the numbers entirely.
02
HeroReplace the hero's process description with the concrete outcome the visitor gets.
14 personas dropped during Hero, more than any other single-line copy fix could recover.
03
Social proofSwap generic logos for one named result with a real number attached.
13 of 86 personas who reached Social proof dropped there without continuing to Pricing.
04
FAQMove the pricing FAQ answer above the fold of the FAQ section.
Personas who reach FAQ are already unsure about cost; make them wait less to find out.
Swarm results are synthetic predictions from AI personas, not real user data. Use them to fix pages before real traffic, then measure with real analytics.